3 Holiday Marketing Tips for Businesses to Stand Out Before the Rush
As the holiday season approaches, small business owners everywhere are gearing up for one of the busiest and most profitable times of the year. Whether you’re a local service provider, an eCommerce shop, or a creative entrepreneur, now is the time to get your business ready for the holiday rush.
Here are three quick and effective holiday marketing tips for small to medium sized businesses to help your brand stand out before the season.
Update Your Bio and Pinned Posts
Your social media bio and pinned posts are often the first things customers see, so make sure they reflect your current holiday offers and brand personality. Update your description to include keywords that match what your audience might be searching for this time of year.
Example: Instead of “Custom gifts for all occasions,” try “Personalized holiday gifts shipped in time for Christmas.”
This small update can help your brand show up in more searches and make a stronger first impression.
Refresh Your Visuals with Seasonal Vibes
The holidays are the perfect time to give your brand a visual glow-up. Swap out your usual colors for cozy, seasonal tones like rich neutrals, deep greens, or warm golds. Update banners, highlight covers, and featured images to match your holiday theme.
A consistent and inviting visual style makes your content more recognizable and encourages people to pause while scrolling. It’s a simple but strong way to build connection and boost engagement.
Simplify Your Call-to-Actions
Your audience is juggling a lot this season so your calls-to-action (CTAs) should be crystal clear and easy to follow. Whether it’s “Book Now,” “Shop the Gift Guide,” or “Schedule Your Holiday Consultation,” make sure every post and email directs followers exactly where you want them to go.
Strong CTAs = more conversions.
Pro Tip: Test your links and forms ahead of time to make sure everything runs smoothly when holiday traffic spikes.
At Brawn & Bloom, we know how demanding this season can be for all business owners. If you’d rather spend your time loading your Thanksgiving plate instead of your content calendar, we can handle the marketing for you. From seasonal strategy to polished visuals, we’ll make sure your brand shines all season long!
